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If we need to write......explain the reasons why you chose a particular method of data collection
- Identify and explain why you chose it
- State why it is appropriate to your case
- Explain why other methods were rejected
- Explain why your research choices may affect the results of your research and its validity / reliability
- Identify and explain any difficulties you experienced in gathering the data as a result of your choice
If we need to write......evaluate the findings from the research undertaken (by evaluating the methods of data collection)
- Strengths and weaknesses of the method
- Strengths and weaknesses of how was the data collection
- Possible improvement if you can conduct the research again
- Limitation of the research e.g. excess of information through customer database, reliability, bias and subjectivity
If we need to write.......evaluate the market research method used by a selected organization
- Identify and explain your choice
- Advantages and disadvantages of the method
- Possible alternatives (why they are being considered and why rejected at the end)
- Give an opinion as to the suitability of the method chosen and state whether if it is the best method to use or not
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